What Is Local SEO and Why Your Springfield Business Needs It

In this digital world, people are creating their businessess especially in USA or Canada and they rely only on referral or nearby connections. But there is one powerful medium through which they can attract numerous clients and that is Local SEO. But due to unawareness or not getting in touch with the technology. They lost their clients as compared to those who are focusing in it.

What is Local SEO?

Local SEO in Springfield MO is to rank a website in the specific area for those people who are searching for local services like home construction, plumbing, tree cutting, roofing or any kind of service. When Someone will type such kind of query alot of results will appear in front of that person and he will call the top website.

There are thousands of searches on daily basis, and some are focusing themselves to put their website online. But here is a problem, there is a difference between a website developer and Local SEO consultant.

Website Developer just create a website, he has no idea about the content structure, keyword analysis how to rank a website and other technical aspects.

On the other hand, a local SEO consultant knows all these kind of elements in depth. So, if your website is passing through the hands of SEO, then it is OK. But if you have just created and not focusing on Meta Title, H1 and relevent body content, you are not going to rank.

How Local SEO is Beneficial for Springfield MO?

The total population of this city is approximately 170,000. Now you can imagine how much people would be searching for local services, like lawn repair near me, pool repair in town. Because when someone is searching the keyword on mobile phone. He has made his mind to buy that service, so it is our duty to put our website on top so our business will get visible to the client. This is how this kind of marketing works.

How Local SEO Works?

Local SEO is somehow different from traditional SEO. In traditional SEO, we have to rank the blog website or other businessess world wide. Here scenerio is different. We have to target the specific area in which we want to rank our business. Just in case Springfield MO, our concern is to rank business for the keyword like “Local SEO Service Springfield MO” like that. There are different steps of this process on which Local SEO consists of:

Google My Business

Google My Business or GBP is the free Google provided platform where we can list the business there, and it is totally free. The business address, name and phone number along with the directions will be put there. GBP has a direct link with the Google Maps, if someone wants to rank on Maps, that business must have to create a GBP.

Our website is also integrated there, when anyone makes any kind of local search. the first result that come infront is GBP. Now you can imagine the power of GBP. And 80% searches are made through mobile and the first GBP comes then website in search results.

It works individully, means if you do not have a website still you can create. but in a competitive area like USA, Canada etc. You have to create the website because our competitors are creating.

NAP Consistency or Backlinks:

When you have created a website along with the GBP, first step is to create citations. It means to list our business in other famous directories to get the backlink and make the authority of our business.
This is one of the best ranking factor through which the profile ranks and starts leads.

Reviews and Ratings:

There is a Section in GBP that is called review section. You can get it from clients and it will be shown publically. Let’s suppose you want to go to the pizza shop. If you are confused about the service or taste, simply search their GBP and read the reviews what people have said about it.

It is a direct ranking factor in a way if clients clicks some photos and give a review and that is keywords, ” Like brandgreater is one of the best local SEO provider in springfield,mo. He ranked my website and now I have started getting leads”.

Local SEO website structure:

As Local SEO specfically targets the local area. The main area where our business is located, we have to create the GBP there so we could get clients through GBP. And the other areas where we are not present, to cover that area we will create location pages for it. The structure is going to be like that:

Home
Service Pages
Location Pages
Blog
About us
Contact us

Now what is the meaning of Service Pages and Location Pages?

To increase the proximity, we have to make location pages and to rank the individual service like tree cutting, tree trimming, emergency tree service, we have to make individual pages so we could easily rank on these quereis.

Home page is going to be the highest keyword enriched. In Local SEO mostly home pages ranks.
Blog page is used to make the topical authority of the website. We will write approx 30-40 highly commercial content and give an internal backlink to the Homepage. And it will be helpful for ranking the website.

Benefits of Local SEO for Springfield Businesses

More visibility= More clients, If you are constanly working on SEO and marketing of the website a day will come your website will start ranking and you will start getting clients. This is one of the high intent market and people are ready to buy our service because before searching they have made up their mind of purchasing.

Those who are not focusing on Local SEO, you can get the advantage of optimizing your website and then starting getting clients. Review as I discussed before, is on the best way to build a local authority on Google. Suppose you get 500 positive reviews, now you will get automatic calls as the business has build a reputation in Local area.

As I have discussed before through mobile dominence you can rank on Google as 80% searches are happening on mobile phone. Make your website mobile friendly, fast load and simple navigation. This is how you can get starting clients.

Examples of Local SEO Searches in Springfield MO

If you are not optimizing your homepage for “near me” searches, you are losing alot of traffic, simply put two to three ‘near me’ searches along with the service and you will rank on it.

Searches people make: “pizza restaurants in Springfield” “Website development in Springfield” like that.
They have make up their mind first, then they searched this keyword.

Key Elements to Optimize for Local SEO

Set up and optimize Google Business Profile

On-page SEO with local keywords

Get listed in local directories (Yelp, BBB, etc.)

Encourage and manage Google reviews

Add schema markup (LocalBusiness)

These elements I have discussed earlier. This is how you can create list yourself on Google.

Why Your Springfield Business Can’t Ignore Local SEO

Local competition is rising, and this is the right time to invest in Local SEO. Once you rank on right keywords, then your website or GBP your digital sales person.

Some people knows like yp.com or BBB. So they prefer to call directly from directory instead of website. If you are present on that directory. you can get that client. and all is happening through the Local SEO.

Although it is a bit slow process as compared to ads. But once you rank on Google then your visibility will be long term as compared to Ads, and it is cost effective as well.

Next Steps: How to Get Started

You have two options either you can do by your own or you can hire a Local SEO consultant in springfield that actually knows how to rank a website and get the client leads.

For that purpose I am offering you a free SEO audit for your business and will give you the clear roadmap from scratch to the getting clients.

Conclusion: If you have a business and want to get clients with an affordable investment. Start Local SEO,why? because thousands of searching are happening every month and similar businesses like yours are getting, then why not you? Consult me if you need any kind of service.